Our Story

At TAHNYC we make Beauty Personal. We create powerful clean Skin Care that's Personalized by You. Our skin is unique, every one of us is different, but  one thing stays the same, we all want great skin.

Make Your Beauty Personal. What do You want your skin care to do?

TAHNYC is pronounced Tonic. We fell in love with the name because it’s synonymous with being restorative.

We use powerful proven ingredients and nothing else. We believe Dermal Wellness and Dermal Science work together in harmony. This belief informs everything we create.

TAHNYC began with a personal journey and grew into passion that drives us. And it all started with a single question. “We have the choice to remove fillers from our food. Shouldn't we have the choice to remove fillers from our skin?”

“It all really started after I developed a Contact Allergy to Parabens and the entire botanical Sunflower Family, also known as the Asteraceae family, which includes over 30,000 species of common botanicals such as chamomile, calendula and, of course sunflowers. I never experienced allergies as a child nor as an adult, then one day that changed.

Among many of my internal symptoms, the reactions would leave my face, neck and body covered in oozing painful pustules that would crack and continue to puss for days. Yes, it was that gruesome and that painful. I was told by my doctors to ‘remove all products that contained these allergens’, little did I know that that was the easy part.

The allergic reactions left my skin sensitized and unable to tolerate fillers, slip agents and texture makers. Anything that was a film former would trigger my skin to react. Even after I removed all allergens from my skin, I found that my skin was still exceptionally reactive and not going back to ‘normal’.

Being sensitive or reactive to additives in cosmetics is not so unusual, 20% of the general US population is allergic and/or is sensitive to ingredients in cosmetics. That’s 64.8 Million People and 64.8 Million Reasons we’re here. Most people tend to think 'oh I just broke out, just feel a bit itchy, or have some red bumps that will go away, soon, I hope' when really their skin is reacting.

For me, I finally knew what was wrong, but I wasn’t prepared for skin sensitization which left me with only one skin care option, water.

I remember the moment TAHNYC began so clearly. I was standing in Whole Foods looking for a dish sponge, I picked up the Twist Naked Sponge and that's when you might say I lost it. ‘Wait, I can pick up a filler free sponge, I can get a filler free toothpaste, but I can't find filler free skin care!?!’

We have the choice to remove fillers from our food. Shouldn't we have the choice to remove fillers from our skin? And that was the exact moment that TAHNYC was born. And the moment that changed everything.” - Irene Barsky TAHNYC CEO

Our goal is Simple. We want to help you have Healthy Glowing Skin Everyday. Everything we do and the product we create are here to help you and help others not feel so alone, secretly struggling hating their skin. That is always on our minds and drives every choice we make.

Clean Beauty. Powerful Ingredients. And Nothing Else.